Press

Forbes | Design Is for the Good

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Remember being young? Like… high school student young? The young that Generation Z is now?

 

PRINT Magazine | Designer of the Week: Jo Skillman

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As an art director at The Black Sheep Agency, Jo Skillman has created impact-driven design for the agency’s clients for…

 

UX Collective | Creative Director: A User’s Guide

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One of my long-time mentors in the creative space advised me to put together a “user’s manual” for the creatives who work…

 

Shoutout HTX | Meet Jo Skillman, Creative Director

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We had the good fortune of connecting with Jo Skillman and we’ve shared our conversation below.

 

Modus | Where to Shop for Brilliant Ideas

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I love estate sales. I’ve been going to estate sales since I was 15. If ever I have a weekend free of social commitments…

 

VoyageHouston | Meet Jo Skillman

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Today we’d like to introduce you to Jo Skillman. Jo, let’s start with your story. We’d love to hear how you got started…

The Brookings Institution | Learn to Ad

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Like it or not, we’re a country of consumers. We buy an amazing quantity of goods and services—everything from…

 

Modus | Why Branding Is More Than a Logo and Color Palette

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Branding is a thing designers have to explain a lot. “That’s not your brand.” “Let’s make this more on brand.” “Let’s…

 

The Startup | Creativity and What It Isn’t

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This year has felt like a dumpster fire. Maybe even the whole landfill. Just all of our collective garbage, going up in…

 

Modus | How to Get People to Care About Stuff

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For eight years I’ve been designing logos, brands, and engagement campaigns for a brand strategy and creative…

 

Modus | Dear Nonprofit: NOPE

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Raise your hand if you’ve ever been hit up for free (or deeply discounted) work. Keep your hand up if you said yes to doing…

Speaking

Circles Conference 2018

I talk about building unexpected creative at this annual design conference.

 

Greater Houston Partnership

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I translated design thinking for businesses at one of the GHP’s weekly networking events.

 

Guest Teaching: Graphic Arts & Social Change at University of Houston Downtown

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Professor Natacha Poggio invited me to appear in three of her fall semester 2020 classes to lecture on personal values and manifesto writing.

 

Women in Bizzness: A Panel Hosted by Bumble and Lemon Laine

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I joined Denise Hamilton of Watch Her Work and Carolyn Rodz of Hello Alice to talk about our experiences as women in leadership.

 

NPR/Houston Public Media & KPRC

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I spoke to a local Houston high school for College Signing Day following the launch of our Better Make Room campaign for Michelle Obama. I was interviewed following the event by KPRC and NPR affiliate Houston Public Media.

 

“Offset Path” — an Instagram Live Series

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Coworker Bill Ferenc and I produced and starred in this Instagram Live show on design and social impact for Black Sheep’s social media channels.

 

Creator and Host of The Summary Internship

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When the pandemic obliterated summer internships in 2020, Black Sheep allowed me to create a two-day digital conference to cover the basics for students from all over the world with a stellar cast of coworkers.

 

“Brand Like You Mean It” for Rice University

When Black Sheep founder Aimee Woodall was asked to teach “Communication for Nonprofits,” a two-day continuing ed course for Rice University’s Glasscock School, I created and presented the branding curriculum.

 

“Impact Through Design” for Impact Hub Houston

When Black Sheep partnered with Impact Hub Houston to do a series of lectures, I answered the one question I field more than anything else as a creative director: “Where do all of these ideas come from?”

 

“Redefining Influencer Marketing to Impact Your Community” for HIMA

For HIMA’s Influencer Marketing Breakfast I talked about three campaigns for which we had devised unusual influencer structures to engage different audiences — joined by coworker and digital strategist Dionella Martinez.

 

“Future-Proof Your Marketing” Panel for AMA

The Houston AMA (American Marketing Association) brought in a panel of folks with diverse marketing backgrounds to talk about all the theoretical directions marketing could take — and I was one of them.